Mapping Online Publics

As something of a distraction from our recent focus on the role of social media during natural disasters, I thought I’d share a few observations on the use of Twitter during the Oscars broadcast a few days ago. In addition to their massive global TV audience, the 2011 Academy Awards also featured the #Oscars hashtag for the first time, of course, encouraging even more discussion of the Oscar ceremony on Twitter.

And discuss they did – globally, over 500,000 tweets were posted during the marathon five-hour live event of the red carpet arrivals and awards ceremony, peaking at nearly 2500 tweets per minute during the tongue-in-cheek ‘best movie’ song montage:

Read the rest of this entry →

In future analysis we’ll be interested in doing some form of comparison between the #ausvotes data we’ve been looking at (and that Axel has already blogged about earlier this week), and other topics of shared interest among Australian Twitter users. As an exceptionally high-rating Australian prime-time TV show that was also a trending topic on Twitter, Masterchef is a particularly interesting example of such a topic drawn from popular culture. The patterns of Twitter use around this highly popular, nationally-based show (perhaps even more so than around the pre-election debate) can hopefully help us to understand something about the practices of the networked television audience as a public.

Read the rest of this entry →

Sunday night’s leaders’ debate is unlikely to be remembered for the policy positions it revealed – indeed, perhaps the most memorable aspect of the night was how federal politics was nearly upstaged by the finale of Masterchef (some kind of cooking show, I believe .

So, how did the night unfold? Following the methodology I’ve outlined in my previous post on using Twapperkeeper archives to track tweeting patterns, we’ve had a look at Twitter activity across the three key hashtags ‘#ausvotes’, ‘#debate’, and ‘#masterchef’.

Read the rest of this entry →